NJ.com Real Estate Print Ad

Brand Identity, Print Design

Date June 18, 2013

A great creative campaign is based on more than just the artwork that delivers the message. The concept and psychology that drives the artwork is at the core of any successful advertising concept.

This advertising campaign for NJ.com’s Employment Classifieds product focuses on the emotions of a job seeker, with a concise yet catchy tagline and stark photograph to bolster the message. The cropping at the brow of the male subject and the angle of the shot adds an element of stylish design that complements the clean sterile layout of the information and content.