Sight Savers : Poster Design

Advertising, Illustration, Print Design

Date June 18, 2013

Large format display advertising such as transit billboards, wall posters and signage can be a great way to bolster your marketing efforts and brand awareness. When executed correctly, large format print advertising can raise awareness while also shaping a brand’s identity.

This transit poster design concept for the non-profit organization, Sight Savers, used an abstracted and stylized composition to engage viewers. The vivid contrast and stark imagery of the African mask garners audience attention, while avoiding sensationalistic images such as depictions of sufferers.

This design concept relied on a graphical style that utilized an edgy and modern design aesthetic to attract attention, and was intended to be informative while at the same time accentuating an artsy and contemporary flare.